In context
After hook: 'POV: your iPhone just hit concrete.' Body: 'This Santa Barbara Polo Club leather case absorbs 4-foot drop impact — tested 12 times. Reinforced camera bezel. Works with MagSafe. Free shipping US.' CTA: 'Shop SBPC Leather Case — 2-year warranty →'. Hook + body + CTA — the minimum viable ad structure.
Why it matters
- Body carries proof and specificity — numbers, names, guarantees.
- Too long a body = drop-off; too short = weak persuasion.
- Body copy differs by PDA angle even when hook is similar.
Related terms
Frequently asked questions
How long should the body be on a Reel?
8-15 seconds between hook and CTA. Longer fatigues; shorter under-persuades.
Can the body be text-only?
Yes for static image ads — headline + 3-line primary text works.
Proof in body — what kind?
Testimonials, numbers, warranty terms, source links. Anything that reduces risk.