In context
Your Reel gets 100,000 impressions. 42,000 viewers stay past 3 seconds: Hook Rate = 42%. That's strong — roughly the top quartile. Your CPM will drop 15-20% as Meta rewards the engagement signal, and downstream CTR and CPA improve without you changing anything else.
Why it matters
- Hook rate isolates the first-frame psychological grab from the rest of the creative.
- Meta uses hook rate heavily in Reels and Stories ranking.
- A bad hook can tank even a great post-hook body.
Related terms
Frequently asked questions
What's a strong hook rate in 2026?
30-35% average, 40-45% strong, 50%+ elite. Over 55% almost always means PDA-grade angle work.
Does text hook vs visual hook matter?
Yes — visual + pattern-interrupt gets higher first-second retention than plain text; combine both for best results.
Hook rate vs thumbstop rate — same?
Effectively yes. Both measure first-3-second retention; labels vary by tool.