Why are my ad copies in [language]?
Updated 2026-04-18 · 1 min read
CreaScale generates ad copy natively in the target-market language (not translated). The language is auto-detected from three signals: the product page language, your browser locale, and your settings default.
To override per run: in the "New Campaign" screen, expand Advanced Settings and select any supported language (English, French, Spanish, German, Italian, Portuguese, Arabic, Japanese, Korean, Chinese, Hindi, and more).
Native generation outperforms Google Translate by ~34% on CTR (measured on 78 ad sets, 8 languages). Arabic shows +22% vs English in MENA, Portuguese +18% in Brazil.
If your ad copy comes out in an unexpected language, it usually means the product page title was written in that language. Re-run with the language manually set to your target market.
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